Ugh – the phrase 2011 social media resolutions returns more than 12 million search results on Google and I find most of them totally insufferable. Let me guess – in 2011, you resolve to “blog more often,” “double the number of Twitter followers you have,” “stop spending so much time on Facebook,” and “engage more […]
Reviewing the Year in Social Media Strategery
Social Media Strategery has been around for more than two years now – much much longer than I ever thought I would be able to keep this blogging thing up. As one of my colleagues mentioned to me the other day, two years is an eternity in Internet time, and I’m grateful that I’m still […]
The “New Media Director” Position is Just a Means to an End
In 2010, the position of “New Media Director” within the government has become almost commonplace. From governors to senators to Departments and Agencies, now you can attend a GovUp and leave with more than a dozen business cards, all containing the title of New Media Director. Some may herald this as a sign that yes, […]
The Career Path of the Corporate Social Strategist: An Introspection
“The Social Media Strategist must choose one of two career paths – build proactive programs now…or be relegated to ongoing cleanup as social media help desk.” Not surprisingly, Jeremiah Owyang and the Altimeter Group have put together yet another thought-provoking report chock full of statistics, research, and stories – “The Two Career Paths of the […]
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