For the last 15 years, I’ve been a keynoter, speaker, panelist, and moderator for everything from PRSA’s International Conference to the U.S. European Command’s Public Affairs Conference. My presentations focus on how organization, government agencies, and brands can better integrate social media into their marketing, public affairs, public relations, collaboration, and leadership strategies. My presentation style is NOT your run-of-the-mill PowerPoint presentation. I’m an energetic, self-deprecating, humorous, and personal speaker. I’d much rather have a real conversation with my audience instead of simply talking at them. I customize every presentation I give and adjust my focus on the fly depending on my audience.
Sample Speaking Topics Include:
- “Make 90 Seconds Last a Month: The Story Behind AdWeek’s #1 Super Bowl Ad.”
- “Content Marketing That Wins: Making Brands, Readers, and Google Happy”
- “Building Communities Before You Need Them”
- “Do You Have the Right People to Manage Your Social Media Initiatives?“
- “It’s Not the Field, It’s the Players“
- “From Buzzwords to Business: The Impact of Social Media on a Traditional Government Consulting Firm”
- “Seven Things About Social Media You’re Not Going to Learn in College“
- And many others
Upcoming Presentations
- March 24, 2020, PRSA West Virginia, “Building Content That Has Value Beyond Likes, Comments, and Clicks.”
- April 4, 2020, Point Park PRSSA Student Conference, “Welcome to the Neighborhood.”
Past Presentations
- November 2, 2018, PRSA Northwest Ohio Workshop, “2019 Trends.”
- May 16, 2018, PRSA Oklahoma City Professional Development Day, “Make 90 Seconds Last a Month: The Story Behind AdWeek’s #1 Super Bowl Ad.”
- May 1, 2018, CMO Leadership Summit, “Building Content That Has Value Beyond Likes, Comments, and Clicks.”
- April 28, Eastern Communications Association, “Building Bridges.“
- January 22, 2018, West Virginia PRSA Chapter Meeting.
- November 30, Alloy26, “Building Content That Has Value Beyond Likes, Comments, and Clicks.“
- November 5, IABC Heritage Regional Conference, “Make 90 Seconds Last a Month: The Story Behind Adweek’s #1 Super Bowl Ad.”
- October 19, PRSA Pittsburgh PR Summit, “Make 90 Seconds Last a Month: The Story Behind Adweek’s #1 Super Bowl Ad.”
- September 21, VisitPittsburgh BeDigital Conference, “Building Content That Has Value Beyond Likes, Comments, and Clicks.”
- October 9, PRSA International Conference, “Make 90 Seconds Last a Month: The Story Behind Adweek’s #1 Super Bowl Ad.“
- October 10, PRSA International Conference, “How can Brands Address Diversity? A Look at Brands That Yelled: We All Matter!”
- Octover 11, COMMIT!Forum, “Business Drivers Behind Brands Taking Stands.”
- June 2, 2017 – INTEGRATE West Virginia, “Make 90 Seconds Last a Month: The Story Behind Adweek’s #1 Super Bowl Ad.”
- March 8, 2017 – ANA Innovation Day, “Making Heavy Equipment Rental More Accessible and Convenient.”
- March 16, 2017 – #Burgh 3.0, Panel on the future of public relations.
- February 28, 2017 – Penn State Lehigh Valley Communication Day, “Storytelling in a Digital Age.”
- November 2016 – PRSA International Conference, “Building Content That Has Value Beyond Likes, Comments and Clicks.”
- April 8, 2016 – PRSSA Regional Conference, “Caffeinating Your PR Career.”
- November 10, 2015 – PRSA International Conference, “More Than Just a Workstream: Changing the Perception of PR.”
- October 11, 2015 – Penn State Marketing Association, “How to Avoid the Content Marketing Arms Race.”
- April 24, 2015 – PRSA Strategic Collaboration Conference, “Improved Decision Making: Leveraging Your Team’s Strengths and Filling in the Gaps.”
- May 30, 2015 – WVU IMC Integrate Conference, “How to Avoid the Content Marketing Arms Race.”
- February 28, 2015 – Carnegie Mellon Undergraduate Marketing Organization, “How to Avoid the Content Marketing Arms Race.”
- October 28, 2014 – PRSA Pittsburgh Professional Development Day, “What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Professional? “
- September 23, 2013 – Social Media Week Chicago, “Content Marketing That Wins: Making Brands, Readers AND Google Happy.”
- April 2-3, 2012 – PRSA Digital Impact Conference, “Do You Have the Right People to Manage Your Social Media Initiatives?”
- January 12, 2012 – IABC DC, “Social Media, a Pivotal Communications Tool“
- October 12, 2011 – Enterprise 2.0 Conference Webinar, “It’s Not the Field, It’s the Players.”
- September 22, 2011 – Ad Week DC 2011
- June 2011 – Enterprise 2.0 Conference Boston
- May 10, 2011 – International Risk and Crisis Communication Conference
- April 27, 2011 – Northern Virginia Technology Council (NVTC)
- April 1, 2011 – Bethany College, “7 Things About Social Media You Won’t Learn in College”
- July 20, 2010 – National Small Business Conference and Expo
- June 16, 2010 – SMCEDU panel discussion at DCWeek
- June 17, 2010 – PRSA Maryland’s 33rd Annual Chesapeake Conference
- March 4-6, 2010 – University of Southern Indiana Communications Symposium
- January 10, 2010 – Transportation Research Board Annual Meeting
- December 10, 2009 – U.S. European Command (EUCOM) Public Affairs Conference
- December 3, 2009 – All Services Social Media Council Conference
- November 6, 2009 – Public Relations Society of America (PRSA) International Conference: The Future of Public Relations
- April 27, 2009 – NewComm Forum 2009: Twenty Theses for Government 2.0, Cluetrain Style
- March 28, 2009 – Gov 2.0 Camp: Get on the Gov 2.0 Cluetrain or Get Hit by It
- January 14, 2009 – Social Media Club DC: Government 2.0 Part II
- January 15, 2009 – Tech Council of Maryland: Power Networking Tips, Trends, and Techniques
- December 8, 2008 – Social Media for Government Conference: Blogging 101
- November 6, 2008 – California Association for Coordinated Transportation (CalAct): New Media to Reach New Markets
- February 29, 2008 – American Public Transportation Association (APTA) Marketing & Communications Conference: New Media for a New Transportation Industry
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