September 30, 2019 will be the date that changed NCAA athletics forever. Maybe. Or Not. Who knows at this point? That’s the date California passed the Fair Pay to Play Act. California’s Senate Bill 206 made it the first state to mandate deep reforms over how college athletes are compensated for their efforts. Right now, […]
Comments Off on Our Flaws Are Our Strengths
Our Flaws Are Our Strengths
I get distracted easily. I don’t call my mom nearly often enough. I’m sometimes, ok, oftentimes, arrogant. I have constant anxiety over the fact that I give presentations talking about how success isn’t measured using impressions and likes, yet I find myself building client reports that do exactly that. I’ve sent emails complaining about how […]
Comments Off on Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws
Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws
This article originally appeared in MediaPost. In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.” Social media […]
Comments Off on Watching Church and State Slide Down the Slippery Slope
Watching Church and State Slide Down the Slippery Slope
This article originally appeared at PRDaily. There’s a common request I’ve been receiving, and it has me simultaneously annoyed, disappointed and scared for the future. The question comes (via email) in one of two forms: We’re interested in doing an editorial story on your client. For a small fee, we’ll be able to put together […]
1 Comment