This post originally appeared in MediaPost. Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect. Just because marketers have finally started to consistently create integrated cross-channel plans doesn’t mean we should toot our horns too much. After all, we’re […]
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Sometimes Simplicity Leads to Big Innovation
This post originally appeared on Hanley Wood’s HIVE for Housing site. Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that […]
Comments Off on Agencies Should Start Thinking More Like Consultants
Agencies Should Start Thinking More Like Consultants
This post originally appeared at MediaPost. For the last five years, my account managers have called me Mr. Scopecreep. I’ve never been able to see a problem and not try to fix it, even if it’s outside my lane or scope of work. As a result, I tend to get involved in conversations or meetings I […]
Comments Off on Your Best Content May Be Right Under Your Nose
Your Best Content May Be Right Under Your Nose
A version of this article originally appeared on PRDaily. Content marketing has become one big M.C. Escher painting – people create content about how to create content, which creates more content, forcing more content about creating content that rises above the content everyone else is creating. “8 Super-Simple Tools You Can Use to Create Better […]
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